AI Tools for Work
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AI Tools for Marketers / CRM & Automation

CRM & Automation

The CRM is where marketing promises become sales work. These platforms hold the contacts, run the journeys and automate the hand-offs — AI scoring, enrichment and outreach included — plus the automation glue that connects everything else in this directory.

Price the whole stack, not the seat: automation tools charge for contacts, tasks, messages or all three, and the pricing note on each card records the model so you can compare like with like.

30 tools · pricing verified 2026-10-14

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Showing 30 tools

HubSpot

Freemium

CRM platform whose marketing hub covers email, landing pages, automation and reporting — the default stack for growing teams.

Pricing: Free CRM available; paid plans on the official pricing page (checked Oct 2026)

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Pipedrive

Paid

Sales CRM designed around pipelines and activities, with automations and campaign tools small marketing-sales teams share.

Pricing: Plan pricing on the official site (checked Oct 2026)

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Salesforce

Paid

The enterprise CRM standard; its marketing clouds handle journeys, personalisation and analytics at global scale.

Pricing: Plan pricing on the official pricing page (checked Oct 2026)

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Zoho CRM

Freemium

Full-featured CRM at SMB prices, surrounded by Zoho's 50+ app suite covering email, social, surveys and automation.

Pricing: Free plan available; paid plans on the official site (checked Oct 2026)

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Freshworks

Freemium

CRM and service suite (Freshsales, Freshmarketer) with AI-assisted campaigns and chat, aimed at fast-growing companies.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

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Zapier

Freemium

Automation glue connecting 7,000+ apps — the way marketers move leads from forms to CRMs to Slack without code.

Pricing: Free plan available; paid plans from $19.99/mo billed annually (official pricing page, Oct 2026)

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Make

Freemium

Visual automation platform that builds complex multi-step scenarios between apps at a fraction of Zapier's price.

Pricing: Free plan available; paid plans from $9/mo (official pricing page, Oct 2026)

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n8n

Freemium

Open-source workflow automation with AI agent nodes — self-host it free or use the cloud version for marketing data flows.

Pricing: Free self-hosted; cloud plans on the official pricing page (checked Oct 2026)

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Bardeen

Paid

Browser-based AI automation that scrapes, enriches and routes leads from the pages you already have open.

Pricing: Plans from $10/mo billed annually (official pricing page, Oct 2026)

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Clay

Freemium

Data-enrichment 'waterfalls' across 100+ providers plus AI research agents — the outbound team's prospect-building table.

Pricing: Free plan available; Launch starts at $54/mo billed annually (official pricing page, Oct 2026)

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Apollo

Freemium

B2B database and sales-engagement platform: find contacts, enrich records and run sequences from one workspace.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

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Outreach

Quote-based

Enterprise sales-engagement platform sequencing email, calls and social touches with AI guidance for large outbound teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

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Salesloft

Quote-based

Sales-engagement platform (now with Drift) orchestrating cadences, calls and deal signals for revenue teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

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ZoomInfo

Quote-based

The big B2B data platform: company and contact intelligence, intent signals and workflow tools for go-to-market teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

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Lusha

Freemium

B2B contact finder giving sales and marketing teams verified emails and direct dials from LinkedIn and the web.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

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Hunter

Freemium

Email finder and verifier with domain search and a cold-outreach tool — a small, sharp staple of lead building.

Pricing: Free plan available; paid plans from $34/mo billed annually (official pricing page, Oct 2026)

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Snov.io

Freemium

Lead-finding, verification and cold-email sequences combined in one budget platform for outbound teams.

Pricing: Free trial available; plans from $39/mo (official pricing page, Oct 2026)

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RocketReach

Paid

Contact and company lookup database used to find emails and phones for decision-makers across industries.

Pricing: Plan pricing on the official pricing page (checked Oct 2026)

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Clearbit

Quote-based

Data-enrichment APIs that turn an email or domain into firmographic records, now part of HubSpot's AI data stack.

Pricing: Pricing via the official site (checked Oct 2026)

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Drift

Quote-based

Conversational marketing platform putting AI chat on your site to qualify visitors and book meetings in real time.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

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Intercom

Paid

Customer-service platform whose Fin AI agent resolves support questions and doubles as an on-site marketing messenger.

Pricing: Plans from $29 per seat/mo billed annually (official pricing page, Oct 2026)

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ManyChat

Freemium

Chat marketing for Instagram, WhatsApp and Messenger — automations that turn comments and DMs into subscribers and sales.

Pricing: Free plan available; paid plans on the official site (checked Oct 2026)

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Landbot

Freemium

No-code chatbot builder for web and WhatsApp, used for lead qualification, surveys and conversational landing pages.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

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Tidio

Freemium

Live chat and AI chatbot (Lyro) for small e-commerce sites, answering customer questions and recovering carts around the clock.

Pricing: Free plan available; paid plans from $24.17/mo billed annually (official pricing page, Oct 2026)

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Crisp

Freemium

Shared inbox combining live chat, a help centre and campaigns — the friendly-priced support stack for startups.

Pricing: Free plan available; paid plans from $25/mo (official pricing page, Oct 2026)

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LiveChat

Paid

Premium live-chat software with AI assistance and detailed reporting, used by support-led brands that sell through conversation.

Pricing: Plans from $19 per user/mo (official pricing page, Oct 2026)

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Customers.ai

Quote-based

Meta and SMS marketing platform capturing anonymous visitors and running compliant remarketing through chat channels.

Pricing: Custom pricing via the official pricing page (checked Oct 2026)

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Reply

Paid

AI sales-outreach platform running multichannel sequences — email, LinkedIn, calls — with an AI SDR that handles replies and booking.

Pricing: Plan pricing on the official site (checked Oct 2026)

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Lemlist

Paid

Cold-outreach platform known for personalised image and video touches in emails, plus multichannel sequences and warm-up.

Pricing: Plans from $55/mo billed annually (official pricing page, Oct 2026)

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Woodpecker

Freemium

Cold-email tool for agencies and small teams with deliverability safeguards, reply detection and client-ready reporting.

Pricing: Free trial available; plans from $20/mo (official pricing page, Oct 2026)

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