Analytics & Research

The default web analytics platform (GA4), now with AI-generated insights surfacing anomalies and trends in your traffic data.

Pricing: Free; Analytics 360 priced via the official site (checked Oct 2026)

Heatmaps, session recordings and surveys that show how visitors actually use your pages — the qualitative layer next to GA.

Pricing: Free plan available; paid plans on the official site (checked Oct 2026)

Free heatmaps and session recordings from Microsoft with rage-click and dead-click detection — unlimited traffic, no sampling.

Pricing: Free (official pricing page, checked Oct 2026)

Product analytics tracking events and funnels so marketing and product teams see which campaigns produce retained users.

Pricing: Free plan available; paid plans from $8/mo billed annually (official pricing page, Oct 2026)

Product analytics platform with behavioural cohorts and experimentation, used to connect marketing spend to product outcomes.

Pricing: Free plan available; paid plans listed from $10/mo (official pricing page, Oct 2026)

Digital-experience analytics that records and indexes every session, letting teams search for any behaviour or frustration signal.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

Heatmaps, scrollmaps and recordings plus a built-in A/B tester, aimed at marketers who want answers without an analyst.

Pricing: Plans from $29/mo (official pricing page, Oct 2026)

All-in-one conversion kit: recordings, heatmaps, funnels, live chat and surveys in a single small-business-priced dashboard.

Pricing: Plans from $32/mo (official pricing page, Oct 2026)

Experimentation platform (now Wingify) for A/B testing, personalisation and insights across web and mobile experiences.

Pricing: Free trial available; plan pricing on the official pricing page (checked Oct 2026)

Enterprise experimentation and digital-experience platform for testing, personalising and flagging features across properties.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

A/B testing and personalisation platform, now part of Wingify alongside VWO, aimed at marketing and product optimisation teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

Social listening that tracks mentions across news, social and forums with sentiment analysis and storm alerts for PR teams.

Pricing: Plans from $199/mo billed annually (official pricing page, Oct 2026)

Media monitoring for brands: track mentions across web and social, analyse sentiment and benchmark against competitors.

Pricing: Plan pricing on the official pricing page (checked Oct 2026)

Social listening with lead generation — find people asking for recommendations in your category and join the conversation.

Pricing: Plan pricing on the official pricing page (checked Oct 2026)

Enterprise consumer-intelligence platform analysing billions of online conversations for brand and market insight teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

Social intelligence platform (now with Hootsuite) monitoring 150M sources with strong image and video recognition for brands.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

Media intelligence suite combining news and social monitoring, journalist outreach and reporting for PR and comms teams.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

Revenue intelligence that records and analyses sales calls and emails, showing marketing which messages actually close deals.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

AI meeting notetaker that records, transcribes and summarises calls, then pushes notes and answers into your CRM and docs.

Pricing: Free plan available; paid plans from $10 per seat/mo billed annually (official pricing page, Oct 2026)

Meeting transcription and live notes for Zoom, Meet and Teams, with speaker identification and searchable call archives.

Pricing: Free plan available; paid plans listed from $8.33/mo billed annually (official pricing page, Oct 2026)

Free-tier AI notetaker for video calls that records, transcribes and drafts follow-ups, popular with small sales and marketing teams.

Pricing: Free plan available; paid plans from $15/mo (official pricing page, Oct 2026)

Meeting recorder that clips and shares moments from calls, with AI summaries feeding product and marketing insight.

Pricing: Free plan available; paid plans on the official site (checked Oct 2026)

Transcription service turning audio, video and meetings into searchable text in 58 languages, with AI summaries.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

Conversational forms and surveys people enjoy completing — a marketing staple for quizzes, lead capture and research.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

The survey standard, with templates, audience panels and AI question help for brand trackers and campaign research.

Pricing: Free plan available; paid plans from $30 per user/mo billed annually (official pricing page, Oct 2026)

User-research platform running unmoderated tests, card sorts and surveys, recruiting panels and summarising findings with AI.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

Research repository that transcribes and tags interviews, turning scattered customer feedback into searchable insight for marketing and product.

Pricing: Free plan available; paid plans on the official pricing page (checked Oct 2026)

Human-insight platform: watch real users attempt tasks and answer questions on your site, ads or prototypes within hours.

Pricing: Plan pricing via the official site (checked Oct 2026)

Audience research showing where your market actually spends attention — podcasts, sites, subreddits, social accounts — from public data.

Pricing: Free plan available; paid plans from $38/mo (official pricing page, Oct 2026)

Content research that finds the most-shared articles and questions on any topic, plus journalist and influencer discovery.

Pricing: Plans from $199/mo (official pricing page, Oct 2026)

Trend-spotting tool surfacing fast-growing search topics months before they peak, used for content and product timing.

Pricing: Plans from $39/mo billed annually (official pricing page, Oct 2026)

Trend extension and research service that enriches Google Trends data for content and market timing decisions.

Pricing: Free extension available; paid plans on the official pricing page (checked Oct 2026)

Competitive-intelligence platform tracking rivals' pricing, messaging, launches and reviews, delivered as a live intel feed.

Pricing: Enterprise pricing via the official site (checked Oct 2026)

Competitive enablement: builds and updates sales battlecards from tracked competitor changes across the web.

Pricing: Enterprise pricing via the official site (checked Oct 2026)